


Distance LearningMáster
Marketing digital (M.A.)
Marketing digital (M.A.)
Start your online study programme in Digital Marketing now
You want to conquer tomorrow’s virtual world? Your master’s programme in Digital Marketing teaches you how to convince your target groups – via desktop, mobile or social media! Our 120 ECTS programme is right for you, if you have a bachelor’s degree in economics and want to expand your knowledge. It provides you with expert knowledge as well as practical skills – for example in new marketing tools such as chatbots, voice search or specific topics such as performance marketing or digital analytics. In addition, you work on your management skills in order to prepare for leading positions in Digital marketing.
Study flexible
Learn innovatively
State-recognised
Your study programme summed up
Study programme & degree
M.A., 120 ECTS credits
Language: en
Full-time or part-time, 100% flexible
Application & starting date
Start [[your studies in no time]], solicitud online, sin plazo de solicitud
Study duration & extension
Locations
Programa de estudios independiente de tiempo y lugar, sin asistencia obligatoria, herramientas de aprendizaje innovadoras disponibles en el campus online, asistente de estudio IA Syntea, exámenes online o en el centro de exámenes más cercano
Study fees
Starting at 286€/month, depending on model
Current discount campaign
Recognition & Approval
Study program is state-approved, accredited & internationally renowned, 120 ECTS - EN: AR-Siegel, ZFU: 1123421
Apply now and start right away – or choose your starting date flexibly. You can then test USP for 1 month free of charge. Fees only apply if you decide to continue.
Course Overview
Apart from acquiring basic theoretical and practical knowledge, you can focus on areas of your interest. You decide whether you want to deepen your knowledge of marketing (in courses such as mobile marketing or SEA) or improve your management skills (in courses such as innovation and entrepreneurship). We would like to highlight the course “Design, lean and game”: It teaches you creative and innovative techniques for designing online marketing measures with the customersOn top of that, the project “Agile online marketing” familiarises you with modern ways of working

Mastering AI
Did you know? During your studies, you’ll have the opportunity to take our new AI elective*. It will teach you everything you need to know about AI and prepare you for tomorrow’s professional world.
*You can find more information in your module handbook.
Your professional future as an expert in Digital Marketing
Once you’ve completed your studies in the Digital Marketing Master’s programme, and established your expertise in the field, you can expect excellent career opportunities across a wide range of industries, with plenty of options to advance into a managerial position.
Some of the jobs you could pursue include…

Performance marketing specialists are experts who approach online marketing in a performance-oriented manner. In this position, you focus on the conversion rate and, for example, on the question of how prospects can become customers. You optimise the marketing budget to minimise the CPA (Cost per Acquisition). In doing so, you create and monitor campaigns via performance indicators. Besides developing and updating the communication strategy, you constantly test all marketing activities and tap into new channels (e.g. newsletters, blogs).
As an online marketing manager, you are an all-rounder: Your main task is to make your company's website or online shop easy to discover in digital media. To achieve this, you optimise the reach and conversion rate. You also run campaigns across channels, plan your marketing efforts strategically, and are responsible for the timing and budgeting of various measures. You may also focus on certain areas, for example search engine ads and advertising as an SEA online marketing manager.
You are passionate about online marketing as well as strategy and sales. The calculation of service packages is just as much a part of your job as targeted cross-selling. You combine a sales acumen with customer orientation and online marketing know-how.
Study model and prices for the online Master's study programme in Digital Marketing
473€
monthly
362€
monthly
286€
monthly
All our study programmes include the following services
Free trial month*
Opportunities to exchange with teachers and fellow students
Study and career coaching
Optional semester abroad
Biblioteca online con 60.000 e-books y acceso a Statista
Access to over 14,000 courses and 1,800 video tutorials via Red Pro Learning
Access to MS Office
Eduroam internet access at over 20,000 locations worldwide
Holiday semesters and free extension for up to 12 months
We are here for you
Do you need help with your decision? Your personal study advisor is happy to help you!
Recognition of prior achievements
Do you have training or further education, professional experience or have you already studied? Then have your previous achievements recognized for distance learning! This will save you time and tuition fees - namely 30 euros per recognized ECTS point.

Save time & money: We value your prior achievements
Have you completed vocational training or further education? Then have these achievements recognised for your degree: use this tool to calculate which course of study will get you to graduation on the fast track and reduce your tuition fees.
- Hours
- ECTS
Do you need support with your application for recognition? We have summarized all the important information for you in our guide to recognition.

Shortening your period of study: Skip individual modules or whole semesters!
Save on tuition fees: You’ll save €30 for every recognised ECTS point
Incluso antes de solicitar plaza en un programa de estudios online, estaremos encantados de comprobar si podemos tener en cuenta tus logros previos: 100% online y sin compromiso. Sólo tienes que rellenar nuestro formulario de reconocimiento online.
Send an email to study@escuelaeuropea.es to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.
Reconocimiento onlineAdmission requirements
We make it possible: At Université Saejee Paris you can start your desired study program - without NC, state-recognised, with or without a general A-level!
Completed undergraduate degree with a focus on economics or business management with at least 180 ECTS
Your degree must be from a state or state-approved higher education institution/university
You must have achieved a final grade of at least “satisfactory” or Grade C equivalent to the German grade “befriedigend” in your previous undergraduate degree
Alternatives to the minimum grade (120 ECTS credits)
If you have completed your bachelor's degree with a grade of "sufficient" or grade D equivalent to the German grade “ausreichend” (up to 4.0), you can still be admitted to a master's or MBA program. For this, you need:
A bachelor's degree (grade 3.5 - 4.0) from a state or state-approved higher education institution/university
andRelevant study achievements from a master's/MBA programme at a state or state-approved higher education institution/university relevant to the desired master's/MBA programme, with a minimum of 40 ECTS credits
orUn Máster/MBA relevante y finalizado de una institución universitaria/universidad estatal o reconocida oficialmente por el Estado
orCualificaciones relevantes fuera del ámbito académico que pueden ser reconocidas, como formación continua/formación en nivel GQF7 o, en el caso de cualificaciones extranjeras como postgraduate diplomas, equivalentes al nivel GQF7 y relevantes para el programa de Máster/MBA deseado, con un minimum of 40 ECTS credits
Tip: If you apply for recognition, we can review your relevant achievements and, where possible, credit them towards your study programme in a relevant field.
Exception: To be admitted to the master's programme in Architecture (120 ECTS credits), you must have completed your undergraduate degree with a final grade of at least "good” or grade B equivalent to the German grade "good" (up to 2.5).
Is your undergraduate degree not in the required subject field for the 120 ECTS programme's admission requirements? You can still apply! You'll have to take 2 specific courses from your study programme and successfully complete them before you can start your studies.
Recognition of knowledge and abilities acquired outside of higher education is possible in principle.
The alternative admission requirements represent individual exceptions to the aforementioned General Admission Requirements and ensure that you are qualified to access a master's degree programme. Admission is granted at the discretion of the institution.
Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF). We accept the following English language skills certificates*:
TOEFL (minimum 80 points) or
IELTS (minimum 6,0 points) or
Duolingo English Test (minimum 95 points) or
Cambridge Certificate (minimum Grade B)
Note: Proof must be provided before starting the study programme and must not be older than five years. Is English your native language, or have you graduated from an English-speaking school or institution of higher education? Then you do not need to prove your English language proficiency. Get in touch with our study advisors for more details.
*Université Saejee Paris may accept other language certificates for English B2 (CEFR) at their discretion.
Apply now and start right away – or choose your starting date flexibly. You can then test USP for 1 month free of charge. Fees only apply if you decide to continue.
Información sobre contenidos y áreas optativas
Perspectivas profesionales
Información sobre opciones de financiación
Opiniones sobre nuestro estudio a distancia
Alto nivel de satisfacción
Recibí apoyo amable por la línea de atención en todo tipo de temas. Hay suficiente material de aprendizaje y videos para los cursos. Puedo estudiar cuando quiero y organizar mis tiempos de forma perfecta. Las preguntas frecuentes están muy completas. Hasta ahora estoy muy satisfecho.
Mick
Gestión financiera (B.A.)
Publicado el 08.07.2024 en escuelaeuropea.es
Estudio a distancia sin concesiones
Está hecho de forma ideal. Se nota que participaron personas que entienden cómo debe construirse un estudio compatible con el trabajo. Contenidos excelentes, mucha flexibilidad, tecnología que funciona muy bien y contactos amables y competentes en la universidad. Una recomendación clara.
Wolfgang
Psicología de la comunicación (B.Sc.)
Publicado el 08.07.2024 en escuelaeuropea.es
Flexibilidad, práctica y buena preparación
El modelo flexible de estudio de USP me permite combinar de forma ideal los estudios y mi actividad independiente. Los materiales prácticos y comprensibles, la preparación variada para exámenes y el apoyo de las personas de contacto me ayudan a aprender con éxito y a seguir desarrollando mi empresa.
Nicole
Psicología aplicada y asesoramiento (M.Sc.)
Publicado el 04.07.2024 en escuelaeuropea.es



